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ADORAIntellectual Property

By Gergana Dimitrova, former WIPO Arbitration and Mediation Center legal officer · Updated

EU trademark registration

An EU trademark costs €1,530 all in for one class, including the €850 fee charged by the European Union Intellectual Property Office (EUIPO), and protects your name or logo in all 27 member states for 10 years. Registration takes four to six months if nobody opposes it. The United Kingdom is not covered and needs its own filing.

How much does EU trademark registration cost?

ClassesEUIPO feeOur feeTotalAfter SME Fund
1€850€680€1,530~€895
2€900€790€1,690~€1,015
3€1050€900€1,950~€1,250

EUIPO charges €850 for the first class, €50 for the second and €150 for each class from the third. Those fees are set by EUIPO and are the same whoever files for you. They are listed in Annex I to Regulation (EU) 2017/1001, the EU trademark regulation.

EU trademark, one class

  • EUIPO official fee€850
  • Our service fee€680
  • EU SME Fund, 75% of the official fee-€638

Total€1,530

You pay the full amount at filing. The €638 comes back afterwards, and only if the voucher was granted before the application was filed.

EUIPO official fee, €850. Our service fee, €680. Total, €1,530. EU SME Fund, 75% of the official fee, €638, reimbursed after filing.

The figure you are quoted includes the EUIPO fee. Nothing is added later except VAT.Source: EUIPO fee schedule and Adora IP fees

EUIPO fee calculator

Move the slider to the number of classes you need. The figures use the same EUIPO fees and our fees as the table above.

EUIPO fee
€850
With Adora IP, all in
€1,530
After the SME Fund, about
€895

VAT is added to our fee only. The SME Fund refunds 75% of the EUIPO fee, up to the €700 voucher maximum, for eligible EU SMEs whose voucher is granted before filing.

Which countries an EU trademark covers

All 27 EU member states: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

It does not cover the United Kingdom. EU trademarks stopped covering the UK on 1 January 2021, and a business selling into both needs a separate UK registration. It also does not cover Switzerland, Norway or Turkey.

How long does EU trademark registration take?

About four to six months from filing if nobody objects, because the three-month opposition period alone takes half of it.

StageWhat happensTime
FilingWe file online at EUIPO and pay the fee the same dayDay 1
ExaminationEUIPO checks the mark on absolute grounds and the class wording1 to 2 months
PublicationThe application appears in the EU Trade Marks BulletinShortly after examination
Opposition periodOwners of earlier marks can oppose3 months from publication
RegistrationEUIPO registers the mark and issues the certificateA few weeks after the opposition period closes

An opposition or an examiner objection extends this considerably, sometimes by more than a year.

What EUIPO checks, and what it does not

EUIPO examines whether the mark works as a trademark at all. It refuses marks that are purely descriptive of the goods, that are generic, or that lack distinctive character. It refuses "Fresh Bread" for a bakery.

EUIPO does not refuse your application because somebody already owns a similar mark. It notifies the owners of earlier marks that your application has been published and leaves it to them to file an opposition within three months.

That is why a clearance search before filing matters. The office will happily register a mark that a competitor can later attack, and you will not find out until they do.

Reclaiming 75% through the EU SME Fund

If your business qualifies as an EU SME, the EUIPO SME Fund reimburses 75% of the official fee. On a one-class filing that returns €638 of the €850 EUIPO fee, bringing the total to about €895.

The voucher has to be granted before you file. File first and the money is gone. We apply for the voucher and file once it is in place.

The 2026 trademark and design voucher is currently closed because EUIPO exhausted the budget, and EUIPO has published no reopening date. Adora IP expects it to reopen in October or November 2026. Join the alert list.

What is included in our fee?

Our €680 fee for one class covers the work from first question to registration certificate.

IncludedNot included
Advice on which classes you needA full clearance search with opinion (€358 for three classes)
Drafting the list of goods and servicesReplying to an opposition
Filing at EUIPO and paying the official feeReplying to an examiner objection
Watching the opposition period and reporting anything filedClaiming priority or seniority
Sending you the registration certificateTranslation of documents
VAT on our fee

The person filing is Gergana Dimitrova, who worked at the WIPO Arbitration and Mediation Center from 2018 to 2021 and is an IP Scan Expert for the Bulgarian Patent Office under the EUIPO SME Fund. If someone opposes, we tell you what it will cost before we do anything.

Ask about an EU trademark

Free. A straight answer within 24 hours on whether the case is worth running.

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