WIPO D2015-1128 · 2015
Philip Morris USA Inc. v. Borut Bezjak, A Domains Limited
Complaint deniedmarlboro.party
In Philip Morris USA Inc. v. Borut Bezjak, A Domains Limited, D2015-1128 (WIPO, 2015), the panel denied a complaint over marlboro.party. The registrant held hundreds of domains naming towns, picked by an algorithm it said took every town over 30,000 people, and several places are called Marlboro. Pay-per-click links did not prove it targeted the cigarette brand.
The parties
- Complainant
- Philip Morris USA Inc.
- Respondent
- Borut Bezjak, A Domains Limited
Read the decision
The full text is published by the WIPO Arbitration and Mediation Center. We summarise it here; the decision itself is the authority.
Summarised by Gergana Dimitrova, who worked at the WIPO Arbitration and Mediation Center from 2018 to 2021 and sits as a domain name panelist at the Czech Arbitration Court. Full background.
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