A trade mark helps your customers identify you by distinguishing the goods and services of your business from those of your competitors. Moreover, trade marks may fulfil other functions such as advertisement or goodwill, encapsulate your mission and values, and turn your business into a really valuable asset. Read more here.

The scope of protection of registered trade marks is limited and depends on the place of registration. For example, national trademarks do not protect the owner of the trademark in the whole European Union or any other country different than the one where it was registered. 

Trade marks are registered through an application form at the relevant intellectual property office (e.g. EUIPO). Such application must fulfil several requirements in order to be registered. Read more here.

Registered trade marks come in play to protect the value of your brand and defend it against competitors, who may be trying to take advantage of your goodwill. Moreover, a trade mark defines the scope of your rights, the protection those rights confer upon you and puts your competitors on notice. On the other hand, it also gives you a “weapon” with which to fight counterfeiting and fraud. Read more here.

The fees depend on the territory in which registration is sought, as well as the number of classes of goods and/or services in which the trade mark will be registered. Fees start at around €500 for an application in a single country and class (including official fees, as well as legal fees). Contact us for a free quote.