Registering your trade mark is not enough to properly defend it. Once your brand is registered, it is important that you “monitor” the trade mark registers and the market for any similar or identical trade marks. As a brand owner, you have to make sure no one tries to register an identical or similar trade mark.
Every new brand should get a watch service (or also known as monitoring service) as soon as the trade mark is registered.
The starting point for defending your new trade mark registration and being prepared to deal with any infringement is to spot “unauthorised use”. Hence, the first step is to monitor the market and the trade mark registers. Several trade mark Offices send out notifications to rights holders when third parties attempt to register similar signs for similar products/ services. However, these notifications may not always be enough, and they should be accompanied by a trade mark watch. Trade mark watch services, which are becoming more and more reliable and less expensive, are an efficient way to spot and quickly react to unauthorised uses of your sign.
If you discover a competitor has applied to register, or has registered, a mark that is similar or identical to your own, you can enforce your already registered trade mark and oppose the competitor’s application or cancel the trade mark registration.
In order to help you monitor and defend your brand, we, at Adora IP, offer a comprehensive watch service in two modalities: “normal” and “premium” service.
Our normal service starts at only €50/year per mark and includes a report with all identical or similar trade marks detected, sent on a weekly or monthly basis.
Our premium service includes the same as the normal service plus a careful review of the results by a lawyer and selection of the specific trade mark applications, which pose an actual risk to your brand. The premium service starts at €150/year per mark and the results are sent out on a bi-weekly or monthly basis.
You can request our trade mark watch service in a few simple steps through the form here.
When requesting a watch service, you will need to select a jurisdiction for monitoring. This could either be the region/country where your trade mark is registered, or a region/country where you are planning to expand and would like to keep an eye on potential competitors. We offer watch services in over 190 jurisdictions, but have created several packages for the most popular watches. The available packages are the following:
Packages and pricing | From* |
|---|---|
US Federal Full Federal (USPTO) and WIPO designating the included jurisdictions. | € 75/year |
EU Full 27 EU countries, EUIPO and WIPO designating the included jurisdictions. | € 75/year |
Europe Europe countries, EUIPO and WIPO designating the included jurisdictions. | € 100/year |
Latin America Latin America countries and WIPO designating the included jurisdictions. | € 100/year |
Global 190 countries. (Get the latest list from hello@adoraip.com) | € 200/year |
Full Germany/Austria/Switzerland Germany, Austria, Switzerland, EUIPO and WIPO designating the included jurisdictions. | € 60/year |
Nordic Sweden, Denmark, Finland, Norway, Iceland, EUIPO and WIPO designating the included jurisdictions. | € 60/year |
Single Countries Pick one or any combination of 190 countries. | From €50/year |
*The prices are only estimates, which depend on number of classes (of goods and services to be monitored) and the specific jurisdictions. Please contact us at hello@adoraip.com to receive a detailed quote for your personal case.
